What is Digital Transformation? Why we need it?
Digital transformation is the adoption of digital technology by an organization. In a digital economy, companies must transform their business processes, technology and culture to remain competitive.
Digital transformation is defined as the ongoing process of transforming from an analog world to a digital one. It requires organizations to change how they operate and how they think about their business.
One of the most common ways that companies are transforming to become more digital is through the introduction of mobile devices into their businesses. In fact, over half of all consumers conduct at least some business on their mobile devices (Source: e Marketer's 2015 Mobile Consumer Insights Report). As a result, companies must ensure that they have the right mobile solutions in place so their employees can access critical information when they need it — wherever they are.
The main reason why we need digital transformation is :
The first one is the fact that consumers expect more from companies now than ever before. They want to be able to buy products or services online without having to go through any face-to-face interactions with sales staff or managers. The second reason is that there are so many other ways of communicating with customers than just face-to-face interactions (e-mail, social media). Digital technology allows us to communicate with customers directly via email or social media platforms like Facebook and Twitter.
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